Evidências Psicométricas do Questionário de Engajamento em Mídias Sociais

Abstract

Engagement in social media is characterized by the frequent use and need to remain connected to social networks. This study aimed to gather psychometric evidence in order to adapt and validate the Social Media Engagement Questionnaire for the Brazilian context. Two studies were carried out, a first exploratory study involving 200 participants (M = 23.3; SD = 6.55) from the city of Parnaiba, Piaui. The second was a confirmatory study with 300 participants (M = 22.9; SD = 6.08) from the city of Joao Pessoa, Paraiba. The results of the exploratory study presented a unifactorial solution (ω = 0.90). In addition, the same structure is corroborated in the confirmatory study [χ² (5) = 33.27; p = 0.001; CFI = 0.98; TLI = 0.95; RMSEA = 0.01 (95% CI 0.01-0.02)] ω = 0,94. Thus, the instrument presented good attributes of psychometric adequacy and the measurement can be considered adapted and validated for the Brazilian context.