Facebook Profiles of Major Tv News Stations in Poland on June 4, 2019

Abstract

The increase in the polarization level and identity divisions of the Polish society have become possible due to the existence of new media, including social media, especially Facebook. It is in the space of mass media where individual identity narratives, concerning the experience of individual memory of individual actors and the interpretation of history, take place. Among the important events in the recent history of Poland, which have become a part of the identity division and polarization processes, were the partially free elections on June 4, 1989. The quality and quantity of the material presented on the 30th anniversary of these elections on the official Facebook accounts of the main Polish TV news stations confirms that the media remain not neutral to key events and phenomena in the social space. Moreover, they contribute to deepening and consolidating certain moods and the phenomenon of polarization. The mediatization process affects not only the adaptation of individual units or institutions to the mentality of the media, but also the phenomenon of media adaptation to the expectations of its users.