Public Communication Strategies of the Ministry of Foreign Affair of Republic Indonesia on Instagram Account @kemlu

Abstract

As part of democratic society, it is a government’s duty to inform the society about their accomplishment. Ministry of Foreign Affairs of Republic Indonesia (MOFA RI) is one of the government agencies that used social media as tool to communicate to the public. The Minstry of Foreign Afffairs (MoFA RI) managed account @kemlu_ri, with 712 post, 210.000 followers and 104 following. This research aimed to\xa0 examine the strategy of public communication of Ministry of Foreign Affair of Republic Indonesia using Instagram account @i. During the investigation that conducted by the authors, as the last nine months of Jokowi’s administration, from Januari-September 2019. From the investigation, we discovered that there are 191 posts during those period of times. Those post consisted of 106 posts about events, 27 posts contain greetings and 58 posts about accomplishment and policy. Based on my observation, post about event dominate all of the post on Instagram account. The method I used was qualitative content analysis, where we examine the pattern of the content of all the post. From the research, I concluded that the Instagram account @kemluRi hasn’t been used maximally to disseminate the information about MoFA RI’s latest accomplishment. In addition, there is no two-way interaction between the institutions and the public on the social media. Thus, the two-symmetrical ways of communication hasn’t been implemented yet.