Contract Farming, Social Trust, And Cleaner Production Technology Adoption By Broiler Farmers In China

Abstract

\n Pollution from livestock and poultry is the main source of agricultural non-point-source pollution, which directly affects the rural ecological environment as well as the quality and safety of agricultural products. Based on field experiment data of broiler farmers in China, this paper analyzes the cleaner production behavior of farmers from the perspective of incomplete contracts and social trust. We find that social trust can promote farmers cleaner production behaviors. Moreover, we find that contract farming (CF) has a significant positive effect on farmers social trust and cleaner production behaviors. Further analysis indicates that CF not only directly promotes farmers cleaner production, but can also indirectly promote farmers cleaner production by improving their interpersonal and institutional trust. Overall, this research offers a new point of view for improving the rural environment and sheds light upon how the government can formulate relevant policies to promote farmers cleaner production technology adoption.