Dynamic empirical research on user perception behavior of mobile library apps

Abstract

\n This paper aims to explore the influencing factors and differences between user perception behavior of mobile library apps at two different points in time. Based on TAM, we constructed the research model.We designed and distributed questionnaires to the users of mobile library apps at an interval of three months to collect dynamic data. A structural equation modeling approach was applied for analysis.The empirical results reveal that PEOU, PU, SI, and FC affect behavior intention, but the impact is different at different times. With users’ usage time increasing, TAM is still universal for user perception behavior of mobile library apps; user behavior has dynamic differences; and there are dynamic differences in users’ behavior intention to use mobile library apps among different groups. Dynamically tracking and comparing user perception behavior at two different times can help guide the library to improve the quality of mobile library services and reduce user churn.