A Comparative Analysis on Consumer Preference With Respect to Post Launch of Nestle Maggie and Patanjali Noodle at Nagpur

Abstract

For young generation instant noodles have been a revolution as it is very easy to cook and comes in variants of tastes. Though there are many players in the market which are trying to attract the youngsters towards their brand of noodle especially after Maggie noodles were out of the shelf for a period of few months. The highlight of this research paper is to identify how frequently and how much Noodle do people consume, whether they buy small, big or family pack and have the preferences have changed over the matter of Maggie. The very reason for selecting this area of research is that there is a keen competition in the market and once market understands the mentality, thought process and reaction for certain product, the can easily grab the market share and new entrants like Patanjali Atta Noodles is trying to encash on the same. Sales are largely bases on Customers then the product and service offered by the marketer. Factors like price, quality, advertisement, satisfaction, taste, packaging, brand loyalty and to some extent the how safe it is to consume a product plays an important part.