Startup Toutiao: Definition and Impact on Industry 4.0 in Indonesia

Abstract

Today s startups must at least have a “disruptive” nature for the existing market / industry or even create a new industry with new innovations with more appropriate problem-solving solutions in society. In the early stages, startup companies expenses tend to outweigh their revenues as they develop, test and market their ideas. Because of this, they often need financing. Startups can be funded by traditional small business loans from banks or from the private or private sector. A startup that can prove its potential will be able to attract even greater capital financing, this is one of the potential causes of the increase in the valuation of a startup to become a Unicorn, when they show a disruptive effect in society and provide solutions to solving problems to meet community needs more easily , then investors will invest with a large value and not just one large company, they will divide the share ownership presentation according to the investment value.