Analysis of Internet Marketing from the Perspective of “Internet Celebrity Economy”

Abstract

Analysing network marketing from the perspective of “network economy” requires grasping the constituent elements of “Internet celebrity economy”. Starting from the existence of the economic system, it should first establish an orderly relationship between supply and demand. Based on the analysis of online marketing, the article puts forward an online marketing strategy from the perspective of “Internet celebrity economy”, namely, rational selection of online marketing entities, provision of manufacturer information to facilitate promotion, and use of well-known platforms for marketing.