Pemanfaatan Media Sosial Oleh Komunitas Historia Indonesia

Abstract

Internet has become necessary for everyone in the current era of information technology. Technology allows millennial to be exposed to foreign cultures which are adapted to their current social life. This could be one of the reason that young generation do not have interest to explore traditional culture and history of Indonesia. By utilizing mass media, various historical communities have emerged as a place for people who care to preserve Indonesia’s historical and cultural heritage. This research examine social media usage by Indonesia Historia Community (KHI) in enhancing the nationalism of young generation. The theory used are New Media, Social Media, Cyber Public Relations, and Social Media Marketing. The research was conducted by case study method through depth interview and participant observation. The result shows that KHI utilize social media as a means of information, recruitment, education, interaction and communication, and creating differentiation as a strategy taken by KHI to reach public and teach history in fun and entertaining approach. KHI also carries out social media marketing technique to create space for those who wants to cultivate their interest and shape a history lover lifestyle, so it hoped that KHI will has a strong identity as Indonesia’s largest history community.