Descumprimento do Código de Ética Odontológica em redes sociais – análise de irregularidades vinculadas à publicidade e propaganda

Abstract

Objective: To investigate ethical irregularities in dentistry linked to advertising and propaganda in social networks (Facebook® and Instagram®). Methods: This is a cross-sectional and exploratory observational study. The data were collected through a form elaborated from mandatory items of the Code of Dental Ethics-CEO, Resolution CFO-118/2012. The evaluation had a sample of 133 profiles, being 52 located in the social network Facebook® and 81 present in the social network Instagram® from May to June of 2019, collected and evaluated by a single researcher. The data were tabulated in the Microsoft Excel® program and analyzed descriptively in SPSS 21.0. Results: Among the most frequent ethical infractions are the non-display of the registration number of the individual or legal entity in the Regional Council of Dentistry for 101 profiles and the non-identification of the technical responsible for 130 profiles. In addition, the number of illegal pages was made up of 48 profiles, not belonging to dental professionals, making sales / announcements of dental products. Conclusion: Most advertisements and advertisements do not follow the standards required by the CEO and there is a need for social media oversight.