Espacios cotidianos de los rancheros californios y performatividad turística en México: la Sierra de San Francisco

Abstract

In the context of the cultural turn, that pervades contemporary social sciences and humanities, the Geography of Tourism has undergone a ‘performance turn’. Followers of this approach see tourism as a multi-sensory experience in which participants perform repetitive choreographed practices as though they belonged in a theatrical script. In the tours to the World-Heritage cave paintings of the Sierra de San Francisco (Baja California Sur, Mexico) three such ‘scripts’ were identified. Between 2011 and 2019, fieldwork was conducted at various stages with an aim to identify the way in which tourist performances interact with the everyday life spaces of rancheros californios, whose cultural heritage the tourism industry has made available for consumption.