Sosyal Sorumluluk Uygulamalarının Çalışanların Örgütsel Bağlılıklarına Etkisi Üzerine Bir Araştırma: Otel İşletmelerinde Bir Uygulama

Abstract

In addition to being an economic organization, the enterprises which have the mission of being a social institution should take an active role in their social responsibility practices in order to continue their activities in a sustainable way with a competition advantage. Enterprises are also socially responsible for their employees as well as to the public, consumers, the environment, the government and the suppliers. Employees are seen as most important capital of enterprises especially in sectors such as tourism, where employees give intense services. The aim of this study is to determine the effects of social responsibility practices on the level of employees’ organizational commitment at international chains hotel enterprises in Istanbul. For this purpose, the employees of nine hotels, which are affiliated to three international five-star hotels in Istanbul, constitute the population of the research and the sample group includes 352 employees. Frequency and percentage, arithmetic mean values, standard deviation, t-test, analysis of variance and correlation analysis were used for the analysis of the data obtained via the survey in this research. As a result of the research, it was determined that the social responsibility practices levels of the hotel enterprises were high, the organizational commitment levels of the employees were medium. The findings obtained from the research were evaluated and interpreted and suggestions regarding the subject were developed. Also; It is observed that social responsibility practices in hotel businesses concentrate on the dimension of economic responsibility, while they focus less on the dimension of ethical responsibilities. However, it is understood that the emotional commitment of the employees is quite strong, and their continuance and normative commitment is lower than this.