SOCIAL MEDIA CONTENT AS A PREDICTOR OF THE CONSTRUCTION OF A LIFE MODEL IN THE FIELD OF PROFESSION

Abstract

A lot of modern psychological studies point to the inextricable link between the real and the Internet space in the context of the process of socialization of the individual, structuring the life scenario, in particular in the field of professional development. However, the integration of various predictors associated with the characteristics of the modern labor market and, as a consequence of career planning, life scenario is a methodological problem. To solve it, research design was applied, based on a combination of theoretical and empirical, quantitative and qualitative analysis. The aim of the study was the desire to clarify the role of the content of social networks in the formation of the life model of the professional sphere in the personal life space. It is suggested that the components of life models in the field of the profession broadcast on the Internet may be similar to the constructs already available in young people. The empirical research was carried out in several stages. At the first stage, semantic and content analysis of more than 170,000 posts over the past 2 years from the 20 most popular communities of the social network was carried out using special computer programs. The results of the analysis were the identified features of the components of the life model in the field of the profession, broadcast in the information space. At the second stage, the peculiarities of personal ideas of young people about building their own professional path, as well as the perception of the experience of parents’ professional activities were investigated. The sample consisted of 166 respondents; the average age was 21 years. The results obtained confirm the assumption about the similarity of the characteristics of the components of life models in the field of the profession, presented in the posts of Internet communities and the characteristics of the constructed life scenario in the field of the profession by the respondents themselves. The ideas about professional life and its further construction are probably associated with intergenerational transmission and traditional family values, the personal interests of a young person, his/her abilities, as well as with the tendencies learned in the process of intergenerational transmission of values and certain ideas in the circle of contemporaries presented on the Internet.