Analisis Program Corporate Social Responsibility PT Pertamina Geothermal Energy Kamojang

Abstract

A bstrak : Penelitian ini berjudul Program Corporate Social Responsibility PT Pertamina Geothermal Energy Kamojang melalui program kopi geothermal ,bertujuan untuk menjelaskan dan menemukan mengenai (1) proses program CSR kopi geothermal pt pge kamojang, (2) alasan PT PGE kamojang menggunakan program CSR kopi geothermal, dan (3) manfaat program CSR kopi geothermal. Metode yang digunakan dalam penelitian ini adalah metode penelitian kualitatif dengan pendekatan studi kasus. Pengumpulan data dalam penelitian ini dilakukan dengan wawancara,observasi non partisipan dan dokumentasi, dengan subjek penelitian berjumlah 3 orang sebagai informan yaitu Adi Rahmadi sebagai supervisior eksternal relations , Iqbal Pradipta sebagai Community development officer, dan Ahmad Nur sebagai petani penerima bantuan CSR. Teori pendukung dalam penelitian ini adalah Teori Stakeholder, dan CSR. Berdasarkan hasil penelitian ditemukan proses program CSR kopi geothermal PT PGE Kamojang yaitu dilakukan dengan social mapping,survei,penyusunan program,pelaksanaan,evaluasi/monitoring. Adapun alasan menggunakan program kopi geothermal karna adanya potensi dan kebutuhan masyarakat serta bentuk pemberdayaan masyarakat. Serta ditemukan beberapa manfaat program csr kopi geothermal untuk perusahaan yaitu dapat meningkatkan citra,meraih penghargaan, untuk masyarakat mendapat pengembangan, pengetahuan dan keahlian, meningkatkan ekonomi dan untuk karyawan mendapat pengalaman baru, sebagai metode pembelajaran. Kata Kunci : PT. Pertamina Geothermal Energy Kamojang, Program Corporate Social Responsibility, Proses, Manfaat, Pemberdayaan Masyarakat. Abstract : This Research Entitled PT Pertamina Geothermal Energy Kamojang s Corporate Social Responsibility Program through the geothermal coffee program, aims to explain and find out about (1) the PT pge kamojang geothermal coffee CSR program process, (2) the reason PT PGE Kamojang uses the geothermal coffee CSR program, and (3) benefits geothermal coffee CSR program. The method used in this research is a qualitative research method with a case study approach. Data collection in this study was carried out by interview, non-participant observation and documentation, with 3 research subjects as informants, namely Adi Rahmadi as external relations supervisor, Iqbal Pradipta as Community development officer, and Ahmad Nur as a farmer who received CSR assistance. The supporting theories in this study are stakeholder theory and CSR. Based on the research results, it was found that PT PGE Kamojang s csr coffee geothermal program process was carried out by social mapping, surveys, program preparation, implementation, evaluation / monitoring. The reasons for using the geothermal coffee program are because of the potential and needs of the community as well as a form of community empowerment. As well as found several benefits of the geothermal coffee csr program for companies, namely that it can improve image, win awards, for people to get development, knowledge and expertise, improve the economy and for employees to get new experiences, as a learning method. Keywords: PT. Pertamina Geothermal Energy Kamojang, Corporate Social Responsibility Program, Process, Benefits, Community Empowerment.