Pengaruh Transformational Leadership terhadap Work Engagement pada PT. Asuransi Jasa Indonesia (Persero) Bandung

Abstract

Abstract. The purpose of this research is to add information about the perceptions effect of Transformational Leadership on the Work Engagement of employees who work in the Marketing Division of Insurance Companies. This research uses a quantitative approach and data collection techniques using a questionnaire. The data analysis technique was performed using Multiple Linear Regression method. This study involved 25 employees who worked in the Marketing Division of PT. Asuransi Jasa Indonesia. Measuring instruments used in this research are Work & Well-being Survey (UWES-17) which refers to the Work Engagement theory from Schaufeli, Salanova, Gonzales-Roma & Bakker (2002) and the Multifactor Leadership Questionnaire (MLQ Form 5X) from Bass & Avolio, (1995). The results of the study obtained R results of 0.693 and R square: 0.481, so it can be concluded that transformational leadership has a positive influence on work engagement of 48.1%. Transformational leadership components that influence work engagement are Inspirational Motivation component of β=0.482 and Idealized Influence Attribute of β=0.376. Keywords : Transformational Leadership, Work Engagement, Marketing Division, PT. Asuransi Jasa Indonesia. Abstrak.\xa0 Tujuan penelitian ini yaitu untuk menambah informasi mengenai pengaruh dari persepsi\xa0transformational leadership\xa0terhadap\xa0work engagement\xa0karyawan yang bekerja di Divisi Pemasaran Perusahaan Asuransi. Penelitian ini menggunakan pendekatan kuantitatif dan teknik pengumpulan data dengan menggunakan kuesioner. Teknik analisis data dilakukan dengan menggunakan Regresi Linier Berganda. Penelitian ini melibatkan 25 karyawan yang bekerja dalam Divisi Pemasaran PT. Asuransi Jasa Indonesia. Alat Ukur yang digunakan dalam penelitian ini adalah\xa0Work & Well-being Survey\xa0(UWES-17) yang mengacu pada teori\xa0Work Engagement\xa0dari Schaufeli, Salanova, Gonzales-Roma & Bakker (2002) dan\xa0Multifactor Leadership Questionnaire\xa0(MLQ Form 5X) dari Bass & Avolio, (1995). Hasil penelitian mendapatkan hasil R sebesar 0,693 dan R square: 0.481, maka dapat disimpulkan bahwa\xa0transformational leadership\xa0memiliki pengaruh positif terhadap\xa0work engagement\xa0sebesar 48,1%. Komponen\xa0transformational leadership\xa0yang memberikan pengaruh yang terbesar adalah komponen\xa0Inspirational Motivation\xa0sebesar\xa0 β=0.482 dan\xa0Idealized Influence Attribute\xa0sebesar β=0.376 terhadap\xa0Work Engagement. Kata Kunci : Transformational Leadership, Work Engagement, Divisi Pemasaran, PT. Asuransi Jasa Indonesia Bandung.