Policy Analysis and Development Strategy of Cocoa Agribusiness in Lebak District, Banten

Abstract

More than 70 percent of cocoa plantation in Banten Province is smallholder farming. Most of them are located in Lebak district. The aims of this study is to analyze and formulate the best development strategy of cocoa agribusiness in Lebak District, Banten Province. Data used is primary and secondary data (quantitative and qualitative) which was processed by SWOT and QSPM analysis. The results of analysis (IFE analysis) concluded that good cocoa seed provided by government is the main strength of cocoa development in Lebak District (0.64). Meanwhile based on EFE analysis, the highest score (0,51) of opportunity is Illumination of good cultivation that can be practiced by cocoa farmers. There are some main strategies that can be conducted by Lebak district government to develop of agribusiness cocoa based on SWOT analysis, namely (i) Providing good cocoa seed and educating farmers how to cultivate cocoa well with agronomy technology and plant protection, (2) Minimizing price fluctuation by increasing cocoa quality (3) Developing processing industry to increase the commodity value; and (4) Providing the capital access for farmers to develop their cocoa farming; (5) Creating the best market system ese instructions give you the basic guidelines for preparing papers for IEEE conference proceedmmings.