Green Supply Chain for Better Future Hotel Business

Abstract

The purpose of this study is to analyze the integration of green hotels and green supply chain practices for better future hotel business. Data collected through observation, questionnaires, and interviews. This research uses pentagon magic theory of tourism development to analyze aspects of environmentally friendly tourism which is combined with the Triple Bottom Line dimension approach related to economy, environment and social. The respondents are 63 hotel employees determined from Food & Beverage department, purchasing, receiving and inventory. Respondents were determined by the characteristics of their knowledge and understanding of the supply chain management activities that are interrelated with departments in hotels. The findings show that respondents have a positive attitude towards green hotels and green supply. Hotel management and related business operators surveyed believe that standards must be set for green hotels and green supply. If conventional hotels and environmentally friendly hotels serve the same function, green hotels will be the preferred choice. Green hospitality business practices are able to improve environmental performance, business impact can enhance brand image as a business that cares the environment and as a strategic marketing tool to enhance its unique competitiveness. The results indicate that there is a tendency for consumers tastes to be environmentally friendly products in Bali. Future research is suggested to build a model that can be adopted by green hotels to include premiums in the price of their facilities. It also aims to create awareness among hotel facility operators about the various benefits associated with being green. The potential benefit of this research is to enhance the brand and company image of the hotel in addition to contributing to a sustainable environment. Keywords—green hotel, green supply chain, hospitality