Archive | 2019
An Empirical Study on the Effect of Entrepreneurship Motivation and Entrepreneurship Ability on Entrepreneurial Performance
Abstract
The author sorted out a total of 289 questionnaires and established multiple linear regression model by investigating the university student entrepreneurs at different education background between October 2018 and March 2018, surveyed the influences of entrepreneur entrepreneurial motivation on entrepreneurial performance, and introduced the mediating variable of entrepreneurial ability to discuss the influence effects of entrepreneurial motivation on entrepreneurial performance. The results show that entrepreneurial motivation has a positive significant influence on entrepreneurial performance, entrepreneurial ability totally mediated the influences of survival motivation on entrepreneurial performance, and partially mediated the influences of opportunity motivation on entrepreneurial performance. Therefore, entrepreneur should value the awareness of entrepreneurship survival motivation, improve the comprehensive ability of entrepreneur entrepreneurship, transform it into entrepreneurship practice and improve the success rate of entrepreneurship. Keywords—entrepreneurial motivation; entrepreneurial ability; entrepreneurial performance