The Online Transportation from The Perspective of Strategic Entrepreneurship

Abstract

In this era of information and technology, on line transportation has become an emerging issue both within academic and business aspects. In fact, it is one of the breaking through of creative and innovative ideas. However, although empirically, the rapid growth of online transportation has been evident, there has been limited research within this area especially in the perspective of strategic entrepreneurship. In responding to such gaps, this study aimed to understand the implementation of the strategic entrepreneurship from opportunity discovery, evaluation, and exploitation; value creations; and wealth creations. This paper reports on the preliminary stage of the study, that is, to explore the customers’ expectations, needs and wants toward on line transportation. Data were collected from 14 respondents who were recruited using purposive sampling method. They were android smart phone literate and aged between 18 to 50 years. Data were analyzed using qualitative approach. The study found that almost all respondents perceived that on line transportation was a good solution for their daily needs and wants. There were two main themes revealed, they are functional and technical aspects. This finding are in line with the service literature that outlined the ‘what’ and ‘how’ of or types of service. Further discussion on the finding is presented trough out the paper. Limitation and direction for future research are also provided. Keywords—expectation; online transportation; strategic entrepreneurship; type of service