The Representation of Diffable Community’s Creative Service Industry in Yogyakarta Indonesia

Abstract

Negative stigma and discriminative treatment are inherent to diffable or people with different ability’s life including industrial aspect. This research aimed to find out the representation of diffable community’s creative service industry through “Difa City Tour and Transport” or DCTT in Yogyakarta Indonesia. This qualitative research with single case study approach employed data triangulation to validate data. The data was obtained through observation and in-depth interview with DCTT as a creative service industry for peoplewith-different ability community (thereafter called diffable community) in Yogyakarta Indonesia. The result of research showed that there were some factors underlying the establishment of DCTT: competitive culture, manpower, life background, social gap, job opportunity, public construction on the diffable people, varying disabilities developed by diffable people, idea creativity, stakeholder support, and desire to change life into the better one. There were such strong capitals as social, economic, cultural, and symbolic in DCTT that were used to maintain the status and position of DCTT in Yogyakarta. Those capitals were intended to establish DCTT creative service industry and were embodied into industrial relation activity of DCTT in Yogyakarta. DCTT became the representation of creative service industry and empowerment for diffable community in Yogyakarta Indonesia, thereby being independent and recognized by the public. Keywords—creativity; community; diffable; representation; service industry