ANALISIS PENERIMAAN APLIKASI PEMBELAJARAN ONLINE MENGGUNAKAN TECHNOLOGY ACCEPTANCE MODEL 3 DAN PARTIAL LEAST SQUARE STRUCTURAL EQUATION MODEL (PLS-SEM)

Abstract

This research aims to examine the factors that influence to the acceptance of the Google classroom (GC) application in online learning. Conceptual model to assess acceptance of a technology use the Technology accept model (TAM) 3 model. TAM 3 is a development of the TAM model by adding the Perceived Ease of Use dimension which can be used to predict and explain behavior that encourages the use of technology cause that is always experiencing development. The statistical analysis used is the Partial Least Square Structural Equation Model. The data obtained are primary data. It has obtained from questionnaires distributed via google forms. The sample are 150 respondents. This research used simple random sampling technique with criteria that must be fulfilled. The variable consists of 4 latent variables, consist of Perceived Ease of Use, Perceived Usefulness, Behavioral Intention to Use and Actual System Use. The measurement scale uses a 5 category Likert scale. The results of statistical analysis of the research, Perceived Ease of Use has a significant effect on Perceived Usefulness and Behavioral Intention to Use, Perceived Usefulness has a significant effect on Behavioral Intention to Use and Behavioral Intention to Use has a significant effect on Actual System Use.Penelitian ini bertujuan untuk meneliti faktor-faktor yang berpengaruh terhadap penerimaan aplikasi pembelajaran online Google classroom dalam pembelajaran online. Model konseptual untuk menilai penerimaan terhadap suatu teknologi menggunakan model Technology acceptance model (TAM) 3. TAM 3 merupakan pengembangan dari model TAM dengan menambahkan dimensi Perceived Ease of Use yang dapat digunakan untuk memprediksi, dan menjelaskan perilaku yang mendorong penggunaan teknologi yang selalu mengalami perkembangan. Analisis statistika yang digunakan adalah Partial Least Square Structural Equation Model. Data yang didapatkan adalah data primer dari kuesioner yang disebar melalui google form. Sampel berjumlah 150. Penelitian ini menggunakan teknik simpel random sampling. Terdapat 4 variabel latent yaitu Perceived Ease of Use, Perceived Usefulness, Behavioral Intention to Use dan Actual System Use. Skala pengukuran menggunakan skala likert 5 kategori. Hasil analisis statistika didapatkan kesimpulan variabel Perceived Ease of Use berpengaruh signifikan terhadap Perceived Usefulness dan Behavioral Intention to Use, Perceived Usefulness memiliki pengaruh yang signifikan terhadap terhadap Behavioral Intention to Use dan Behavioral Intention to Use berpengaruh signifikan terhadap Actual System Use.