Pengaruh Saluran Distribusi Terhadap Volume Penjualan (Studi Kasus Pada PT. Sinar Sosro Cabang Rancaekek)

Abstract

ABSTRACT The study was conducted to determine the activities of distribution channels, especially to what extent the influence of distribution channels on the volume of product sales of PT. Sinar Sosro Branch Rancaekek. The background of this research is the volume of product sales of PT. Rancaekek Branch Sosro Sinar experienced fluctuations, so it needed an analysis of the influence of distribution channels on the volume of product sales of PT. Sinar Sosro Branch Rancaekek. This study uses descriptive qualitative method, data collection through field research is done through observation, documentation, and interviews while research into the library is through various literature that has to do with the problem under study. The results of the discussion can be seen that the distribution channel affects the volume of product sales of PT. Sinar Sosro Rancaekek Branch. ABSTRAK Penelitian dilakukan untuk mengetahui kegiatan saluran distribusi terutama sampai sejauh mana pengaruh saluran distribusi terhadap volume penjualan produk PT. Sinar Sosro Cabang Rancaekek. Latar belakang penelitian ini adalah volume penjualan produk PT. Sinar Sosro Cabang Rancaekek yang mengalami fluktuatif, sehingga diperlukan adanya analisis mengenai pengaruh saluran distribusi terhadap volume penjualan produk PT. Sinar Sosro Cabang Rancaekek. Penelitian ini menggunakan metode kualitatif descript, pengumpulan data melalui penelitian lapangan dilakukan melalui observasi, dokumentasi, dan wawancara sedangkan penelitian ke perpustakaan yaitu melalui berbagai literatur yang ada kaitannya dengan masalah yang diteliti. Hasil pembahasan dapat diketahui bahwa saluran distribusi berpengaruh terhadap volume penjualan produk PT. Sinar Sosro Cabang Ranacekek.