THE IMPACT OF USING THE INFORMATION TECHNOLOGIES ON INTERNATIONAL BUSINESS DEVELOPMENT OF STATE-OWNED COMPANIES IN THE REPUBLIC OF CROATIA

Abstract

Information technology is a driver of modern business and revolution that affects the competition of all participants in the local and global market. It affects the customer’s strength and lowers costs, links business partners, triggers new business processes and participates in creating new products. The global business environment of companies crossing the borders of their country and doing business in other countries today is the standard that everyone is trying to reach. Such business goals have an impact on the economy of the whole country. The accelerated development of information technology has greatly influenced the international markets that were once limited by geographic distances. All companies in today’s world market are equally competitive and can achieve significant success. The main aim of this paper is analysis of the impact of using information technologies on the international business development of state-owned companies in the Republic of Croatia. We introduced the results of the survey research on target population of 122 employees in state-owned companies in the Republic of Croatia. The research was conducted in the period from August 27 to September 6, 2018. The data are processed statistically with the SPSS program. The results of our research have undoubtedly showed that state-owned companies in the Republic of Croatia that use advanced information technology and investing in IT education of their employees achieve significant success on the international market.