MODERN TRENDS IN DIVERSIFICATION OF RURAL ECONOMY AND ITS VALUATION PROBLEMS

Abstract

Purpose: to determine the dynamics of diversification processes of the rural economy in modern conditions and the degree of their compliance with global transformational trends. Materials and methods: the methodological basis of this study was dialectical, formal-logical, statistical methods. The main methodological approaches to assess the diversification of rural economy, taking into account foreign experience and domestic developments are considered. Based on the analysis of the advantages and disadvantages of these methods, it was concluded that it is advisable to use the methodology of structural shifts and the Herfindahl index in relation to the indicator “structure of rural population employment by nature of business”. A significant limitation in the development of the methodology for assessing the diversification of rural economy is the lack of full-scale comparable regional statistics in the context of rural areas in our country. Results: the main content of the methodological tools for assessing the level of diversification of rural economy was determined, the analysis of the diversification processes of rural economy of the Russian Federation was carried out on the basis of the author s modification of modern methodological approaches, which, unlike the original versions, were considered in relation to rural areas. Based on the statistical analysis, it is shown that, in general, the transformation processes are coupled with the trends in the development of rural economy of the developed countries of Western Europe. Conclusions: the proposed modified methodological approach makes it possible to assess objectively the level of diversification of rural economy as sufficiently high. At the same time, the share of agricultural activities in rural economic structure remains the highest, but not dominant. Significant structural changes were noted in the manufacturing sector, construction, financial activities, the active growth is observed in the IT industry, which corresponds to modern trends in the digitalization of all spheres of the economy.