IMPACT OF FACTORS ON THE INTENTION TO USE RIDE-HAILING TECHNOLOGY APPLICATIONS DURING THE COVID-19 EPIDEMIC IN VIETNAM

Abstract

This article aims to define the intent to use ride-hailing technology applications in the current Covid-19 translation situation and related factors such as: The usefulness of ride-hailing application, the attractiveness of private cars, the influence of the subjective norms and perceived behavior control factor The study surveyed 342 questionnaires in Vietnam with a Likert scale Hypothesis testing in this study uses the validity test, reliability test, multiple linear regression analysis, and the correlation between factors with SPSS version 22 0 The research results show that all 4 factors have a positive influence on the intention to use ride-hailing applications Of which, the the usefulness of ride-hailing application factor has the strongest impact on the intention to use ride-hailing technology apps, and the attractiveness of the private vehicle had the least influence on the intention to use ride-hailing technology applications during the Covid-19 season