YAKLAŞIM ÇEŞİTLİLİĞİ BAĞLAMINDA KOVİT-19 PANDEMİSİ İÇİN TASARLANAN AFİŞLER

Abstract

We still witness dramatic and tragic events in the 21st Century. Since the first months of the year of 2020, we have been witness to the Covid-19 Pandemic which will be a topic for discussion for the years attached, the size of whose economic and social repercussions will be revealed in time, as it is rendered as a subject in research studies which have affected all societies in the world and which will find it rather difficult to be erased from the human memory. Under the leadership of the World Health Organization, to protect from the lethal effect of the Covid-19 Virus and to stop the spread of the epidemic, the precautions created with the data and the rules to be followed were conveyed to the relevant institutions of all states and asked them to inform their people and determine their national strategies in combating the epidemic. In addition to the relevant institutions and organizations of each country, civil society organizations, educational institutions, printed and visual media organs have made an intense effort to disseminate messages to promote public information and develop conscious behavior. Billions of visual warning messages were delivered to people in an environment where social media actively accelerated communication opportunities. The study conducted through a literature review and aims to discuss the diversity of social approaches adopted in the informative posters released during the initial months of the Covid-19 Pandemic from a practical approach and through the data gathered from the field of graphic design. The study represents an endeavor to trace back the type of societal perception targeted through the use of distinct persuasion techniques in sample posters selected from countries of varied cultural characteristics rather than their aesthetic implications.