DEVELOPMENT OF THE MODERN TOURISM INDUSTRY IN THE REGION ON THE BASIS OF INNOVATIVE PROCESSES

Abstract

The article is devoted to the study of the renewal process and its peculiarities in the tourism industry of the region. The research methodology was the scientific works of domestic and foreign scientists on the theory of innovation, investment, regionalism. The conceptual apparatus of the categories innovation , innovative idea , innovative activity and approaches to innovative development are analyzed. The authors consider the innovation process as a process of transforming new scientific knowledge into innovation, providing a transition from one qualitative state of the object to another (higher), requiring the use of resources, ie investment and time. The concept of project management is taken as a basis of formation of the mechanism of management of development of region on the basis of innovative processes. In domestic practice, this concept is reflected in the widespread use of program-targeted management method in the implementation of targeted comprehensive programs in tourism, aimed at achieving specific socio-economic goals in the development of the tourism industry in the region. The fundamental difference of project management is noted, which is that the whole set of works within the innovation cycle is planned and executed as a single comprehensive program of work by a specially created team of performers with a high degree of centralization of management. An important feature of the innovative project and project management methodology is their focus on obtaining the end result, usually commercial, taking into account the possible risks and in a strict framework of restrictions on the timing of its implementation and budget. Mathematical modeling for the evaluation of investment projects and their selection for financing, calculating performance indicators: commercial, budget, economic. As a result of the study, it was concluded that innovation processes in the tourism industry at the regional level are a mechanism for the development of investment activities in the entire tourism industry. The development mechanism itself is based on the decision-making process for investing in tourism industry projects.