STRATEGIC PLANNING IN HOTEL AND RESTAURANT ESTABLISHMENTS

Abstract

This article aimed to investigate theoretical and methodological approaches to the formation of strategic planning in the hotel and restaurant business. The author substantiated proposals for generating a unified strategy for the development of business structures of the hotel and restaurant industry. The article defined the strategic directions which allow to increase competitiveness and form the forecasted long-term prospects. The author specified the place and significance of hierarchy of essential levels in the process of strategic planning of hotel and restaurant business activity and developed recommendations on reengineering of organizational structure within the implementation of the development strategy.\nThe article substantiates the principles and methodological approaches to strategic planning in enterprises operating in a developed market relationship, in order to identify the most appropriate tools for business planning. The author analysed the external environment of enterprises to determine the main directions of implementation of strategic plans, taking into account current economic problems.\nOne of the main problems in the activities of hotels and restaurants is ineffective strategic planning.\nThis is due to a number of problems, such as unadapted methods used in foreign practice, lack of tasks and goals in strategic planning, insufficient control over the development and implementation of strategic plans, lack of highly qualified specialists in strategic planning in enterprises, the crisis of the economy.\nHotel and restaurant business owners must be well aware that in order to develop, succeed in a competitive environment and ensure the successful development of a hotel or a restaurant, they need to optimize the return on investment not only in material and financial resources, but also in human resources.\nIt means to create comfortable working conditions, be able to analyze and implement current methods of work, motivate and support the initiative of its employees, train and develop their skills and abilities, which will increase productivity and improve the hotel and restaurant business.