CURRENT STATE AND TRENDS OF INVENTIVE TOURISM DEVELOPMENT IN UKRAINE ON THE EXAMPLE OF ODESSA REGION

Abstract

Tourism is one of the leading industries in the world economic complex (in economic terms it ranks second after the oil refining industry, and in terms of the number of jobs it firmly holds the first position). In recent years, the sphere of recreation, entertainment and tourism is one of the most promising areas of economy and business. In the current conditions of recession, economic tourism should become one of the factors of increasing domestic regional products, diversification of sources of income of regional budgets, job creation and improving the quality of life. Event tourism as a business began its development abroad, but in recent years has firmly entered the lexicon of tourism professionals in Ukraine, supplementing the list of types of domestic and inbound tourism. Events are becoming one of the most important elements of people s lifestyles. The rise in living standards and incomes has led to the rapid growth of the holiday and entertainment industry, which is directly related to the development of event tourism. Inventive tourism involves the systematic planning, development and marketing of festivals and special events that contribute to the development of infrastructure, the formation of a positive image of the territory, its attractiveness and economic growth. The article examines the current state of event tourism in Ukraine and highlights the main trends in its development on the example of Odessa region. The essence of event-tourism and its classification are determined. The development of event tourism in the international market of tourist services is characterized. The main tourist events of the region and the development of event tourism in Odessa region are covered. Thematic types of event tourism and modern event events and the process of preparation for their holding in the region are highlighted. The directions of state regulation of event tourism in Ukraine and in particular in the Odessa region are formed. Prospects of creation and realization of event tours on the territory of Ukraine are considered and directions of development of event tourism of the region are offered. The ways of further development of event tourism in Ukraine on the example of Odessa region are given.