Analyzing the Tourism Demand in Ukraine: The Current Status and Prospects

Abstract

The article is aimed at analyzing the tourist flow in Ukraine. An analysis of the UNWTO research shows that in the period up to 2030 an increase of the tourism profits by almost 2 times compared to 2010 is forecast. At the same time, there is a tendency of an increase in the interest of Ukrainians in holidays abroad, despite a number of political and economic reasons. It should be noted that the number of tourism activities entities operating in Kharkiv region occupy 6.2% of the total number of such entities in Ukraine. Analyzing the statistics, it should be noted that of the top 10 countries that Ukrainians chose for travel, 9 are countries focused on swimming and beach holidays, as well as those that are the leaders of package tours from the tour operators of Ukraine. The first place was taken by Egypt as an all-year-round tourist destination. For this country, tour operators put charter programs throughout the year, offering three main resorts: Sharm El Sheikh, Hurghada and Marsa Alam. The second place is taken by Turkey , the leading country for choosing a vacation among Ukrainians. It is worth noting that in addition to traditional Antalya, also the resorts such as Dalaman, Bodrum and Izmir are gaining popularity in Kharkiv region. Spain and the UAE have significantly increased volumes, Greece received a traditionally high percentage. Upon the carried out analysis, it is possible to state the dynamics of growth of the number of Ukrainians traveling abroad. This is facilitated by such factors as the introduction of a visa-free regime and the arrival of low-cost airlines in the Ukrainian market. For the development of domestic tourism, a positive point is the opening of direct air communication between the cities of Ukraine. Thus, the introduction of seasonal regional routes, for example, Kharkiv – Odesa or Kharkiv – Lviv allows generating the flow of domestic tourists to the main tourist destinations of the country, and Ukrainians get the opportunity to travel around Ukraine quickly and at competitive prices.