Internet Public Opinion Risk Grading under Emergency Event Based on AHPSort II-DEMATEL

Abstract

The internet often serves as a communication platform for users to freely express opinions. However, as it supports the quick and wide spread of public opinions, it often results in great uncertainty and is very difficult to control. As a result, evaluating the risk levels of internet public opinion becomes very challenging. The safety of internet public opinion affects the sustainability and stability of society. In this paper, a novel conceptual model of internet public opinion governance is proposed. The model can be used to grade risk levels by combining the Analytic Hierarchy Process Sort II (AHPSort II) and Decision-Making Trial and Evaluation Laboratory (DEMATEL) under a fuzzy environment with triangular fuzzy sets. A numerical example is provided to verify the efficiency of the proposed method, and some managerial implications are also discussed.