Staff motivation as a growth factor labor productivity and efficiency in the service sector

Abstract

The scientifi c article deals with the organization of the functioning of retail retail companies. The possibility of using marketing tools in personnel management in the Trade industry is shown. Recommendations are given for the formation of key Performance Indicators (KPI) when evaluating the quality of professional tasks performed by employees in the industry. The analytical basis confi rming the signifi cance, relevance and need to adjust the terms of use of the KPI system in the Trade industry was the offi cial information posted on the websites of retail retail companies and customer reviews of the Austin LLC, Zolla LLC and Gloria Jeans JSC store chains. The scientifi c article presents the author’s subjective opinion on the degree of customer satisfaction with the organization of the functioning of retail retail companies included in the research base