BIO-INSPIRED PRODUCT DESIGN BRIEF MODULE

Abstract

The principal objective of this paper is to demonstrate the capability of biomimetic inspiration as a useful thinking module while relating to product design brief concerns in design education. This bottom-up approach module is based on the mechanical principle of Salsola Tragus, an annual weed that begins life as a typical multiple branched bush but takes on a spherical form when blown by the wind, spreading thousands of seeds. The research aim was to bridge between the abstraction stage and transfer of knowledge, utilizing a two-step module that links the stages. By applying the module, the organisms and the design are summarized via checklist guide questions, resulting in a clear flowchart which constructs the brief concept. While empathic thinking has detected the wow effect in children s games, analogue thinking exposed the essence of the application of a ball. This combination of thinking methods contributes greatly to the ideation process. Although the WHAT was initially known as a ball attribute, the wide biological investigation via the module operation led to a creative mindset of the HOW: hence, the module principle can be used to formulate a bio-inspired designer brief.