THE IMPACT OF THE SOCIAL RESPONSIBILITY ADOPTION BY BANKS ON THEIR OUTCOMES: AN APPLIED STUDY ON SOME PUBLIC AND PRIVATE BANKS IN WASIT GOVERNORATE / IRAQ

Abstract

This paper aims to explore the impact social responsibility adoption by banks on their different types of outcomes achieved during the year. Four kinds of social responsibility toward: environment, Society, education and learning, and culture and arts wear tested to see its impacts on the bank outcomes: government and owners, employees, services offered, and bank reputation. A model was developed based on other studies and hypotheses were formulated. Four banks were chosen to be the sample in this paper, two of the banks are public ones meanwhile the others are private. The sample size consisted of 50 employees whom were reached through a questionnaire, all of them answered it completely, so all them used in the analysis. The results showed that the employees indicated that social responsibility practices and activities are very important factors affecting outcomes, The improvement achieved on the outcomes should encouraged banks continuing that activities. Significant positive relationships were discovered and statistically proven between both variables. The paper’s main recommendation is advising the studied banks to take in account in their future plans the detailed study of more social activities and support to the community and to enlarge the sample and include customers in that study. Keyword: Social Responsibility; Social Performance; Bank outcomes; Environment; Banks’ Performance.