The Effectiveness of Intellectual Property Rights Protection to Improve Creative Economy Realization in Semarang District

Abstract

Law No. 24 of 2019 concerning the creative economy states that wealth is a cultural heritage that needs to be utilized. It further becomes a product that creates added value where the Government and Local Government are responsible for creating and developing a creative economy ecosystem. Even though it is legalized in regulations, the management of Intellectual Property Rights in the Regency Semarang is still minimal. The research objectives are to study and analyze the effectiveness of protection of intellectual property rights as a driving force for the creative economy and formulate the ideal role of the Semarang district government in encouraging the realization of the creative economy. The juridical-empirical research method used primary data. The results of this study are that the protection of intellectual property rights as a driving force for the creative economy has not been effective. The number of registered brands from 2018-2020 is 174, which is not comparable to the number of MSME management industries in Semarang Regency. The people still have low legal awareness, lack of business capital, and little knowledge of the community s intellectual property. The ideal government of the Semarang district in encouraging the realization of the creative economy has four fields: the formation of regulations, managing the legality of MSMEs, access to business capital, management, and the MSMEs market.