Творчество как необходимый элемент развития предпринимательских компетенций

Abstract

Aim. To study and design the theoretical and methodological framework for understanding the phenomenon of creativity, creativeness and their role in development of entrepreneurial competencies. Tasks. The key objective of this article is to conceptualize the category of “entrepreneurial creativity” as a necessary component of entrepreneurial competencies development, and its significance for innovation and project activities in the modern economic paradigm. Methods. The basis of this paper is the transdisciplinary approach combining philosophical and ethical provisions of the theory of synergetics, metaethics, and semantic theories that are fundamental for research in the field of entrepreneurship theory. The research is based on the methodological approach that provides synthesis of the methods of individualism and holism, which makes it possible to expand the range of issues of the theory of entrepreneurship development in accordance with the intersubjective nature of economic reality and the irrational component of entrepreneurial behavior. Results. Detachment from practical interest should transform intellectual limits into limitless possibilities of entrepreneurial creativity. Irrationality in logic, which is beyond reason, contradicts logic, is usually opposed to the rational as the reasonable, expedient, justified. Any innovative problem seems to be solved not only exclusively in terms of the rational. The task of the theory of entrepreneurship is to combine the rational and the irrational on the basis of\xa0 the new methodological principle and in accordance with regularities, if any. Conclusions.In modern Russian, for words “creativity” and “creativeness”, the tendency of interchangeability is increasing, due to merging of their semantic fields. However, the analysis shows that they have different collocability, and form various set phrases. Metalinguistic reflection requires strengthening the “creativity — creativeness” opposition. Creativity is associated with non-standard solutions or deviant behavioral features, while for innovative activities, the primary meaning of creativeness is important: creation of something new, previously non-existent. Creative destruction, which is the consequence of implementing the creative innovative idea, inevitably results in changing the present, and constructing the future. In search of meaningful response to increasing complexity and uncertainty of world development, it is necessary to design such a scientific paradigm that will allow building in entrepreneurs’ worldview structural links connecting ethics, aesthetics and economics in a way that they contribute to development of a positive suprasystem effect in the field of innovation and project activities. This is an important methodological technique for deepening self-consciousness.