A Consumer Behavior Prediction Method for E-Commerce Application

Abstract

The consumer behavior analysis is the technique which is applied to analyze consumer behavior. The customer behavior analysis has the three steps which are pre-processing, feature extraction and classification for prediction. In the previous work, Naïve Bayes was applied for the consumer behavior analysis. In this work, hybrid classifier is designed for the customer behavior analysis using Decision Tree and KNN. The proposed method is implemented in anaconda python and results are compared with the previously used Naïve Bayes method, for this analysis consumer reviews from Amazon website are used.