A Model for Success in Agribusiness in the Portuguese Context

Abstract

In an increasingly digital environment that results in the technological advance of the fourth Industrial Revolution, it becomes interesting to understand the agribusiness success in a digital economy. The purpose of this chapter is to develop a theoretical framework for agribusiness success in Industry 4.0, so that future empirical research could be carried out. The research uses a literature review based on business success. First, it is essential to explore business success and then its determinants. Based on a holistic approach, a new conceptual model for agribusiness success is developed in three dimensions: growth, productivity, and performance, whether enterprises use e-business or not. The researcher suggests the impact of e-commerce, internationalization, strategic alignment, and managers characteristics as explanatory variables of the agribusiness success. The theoretical framework provides a different way forward for both managers and business advisors about what are the agribusiness success and those factors that may explain it.