Communicating Sustainable Initiatives in the Hotel Industry

Abstract

This study aims to gauge how to communicate sustainable initiatives in hotels, based on guests perceptions, using the Hotel Jakarta Amsterdam as a case study. It was employed empirical research conducting semi-structured personal interviews with hotel guests by a non-probabilistic sample. Guests were randomly approached in the lobby of the hotel during August 2019. According to the data, ‘A description on the digital distribution channels, such as Expedia, Priceline, Booking.com, etc. ; ‘Signs inside the guestroom ; and an ‘Informal chat by an employee when you check-in were, by guests perception, the favourite ways to communicating the sustainable initiatives developed by the hotel.