Archive | 2021
A Novel Feature Correlation Approach for Brand Spam Detection
Abstract
In this age of the internet, no person wants to make his decision on his own. Be it for purchasing a product, watching a movie, reading a book, a person looks out for reviews. People are unaware of the fact that these reviews may not always be true. It is the age of paid reviews, where the reviews are not just written to promote one s product but also to demote a competitor s product. But the ones which are turning out to be the most critical are given on brand of a certain product. This chapter proposed a novel approach for brand spam detection using feature correlation to improve state-of-the-art approaches. Correlation-based feature engineering is considered as one of the finest methods for determining the relations among the features. Several features attached with reviews are important, keeping in focus customer and company needs in making strong decisions, user for purchasing, and company for improving sales and services. Due to severe spamming these days, it has become nearly impossible to judge whether the given review is a trusted or a fake review.