Interpretivist Entrepreneurial Research on Indian Millennial: An R/R-QDA Based Approach

Abstract

Research on entrepreneurship domain and its \ndifferent dimensions is not new. This \npaper explores entrepreneurial orientation of Indian millennial and their motivations \nusing open source R/RQDA packages through a qualitative paradigm. The sociological method called “interpretivism” \nuses qualitative approach which is humanistic as opposed to scientific \nmethods followed by “positivism”. This study \nuses qualitative data generation techniques e.g. participant observation, focus \ngroup discussion, and unstructured interviews, with an emphatic \nunderstanding of individual accounts. It applies thematic coding and \ncategorization of the participants’ narratives on a computer assisted platform \nfor grounding it into a theoretical model. Individuals in Indian millennial \ncohort, don’t just positively react to external positive stimuli to pursue an \nentrepreneurial career, they possess values e.g. altruism and societal \norientation. Narratives from individual \naccounts manifest different perspectives on singular objective reality as would \nbe broadly construed as social constructionism of Indian milieu. The computing \nenvironment of R/RQDA (Source: CRAN) for data coding, aggregation, plotting and theorization on personal narratives \ndrawn from limited accounts in a group setting asserts on the findings that are most appropriate in recent cultural shift witnessing India such as unleashing \nindividual potential or cooperative capitalism toward social change. \nIdentifying a group of budding entrepreneurs \ncurrently pursuing business management program and looking for a near future \nobjective realization of an entrepreneurial career was a part of the \nsampling. Data triangulation is a natural improvement for generalization of the \nfindings to make it a more relevant outcome, and is a limitation of the current \nstudy.