Archive | 2019
Social Cognitive Theory
Abstract
Basic principles of social cognitive theory were set in eralier works of Julian Rotter, Neal Miller and John Dollard. Bandura’s social learning theory starts from evolved assumption that we can learn by observing others. Key processes during this type of learning are observation, imitation, and modeling which as such involve attention, memory, and motivation. People learn through observing others’ behavior, attitudes, and outcomes of those behaviors.