Archive | 2021
HOW IS THE INTERNET USAGE PATTERN AMONG WOMEN SELF-EMPLOYED? AN ANALYSIS OF THE NATIONAL LABOR FORCE SURVEY (SAKERNAS)
Abstract
The internet as a digital media is nowadays no longer used only for supporting human daily activity, but also for encouraging business activities. The existence of the internet, on the one hand can also provide entrepreneurial opportunities, and on the other hand can eliminated various types of jobs due to the acceleration of work automation process. This technological advancement then opens up opportunities for women to entry into self-employment because it offers more time at home so that they can still earn additional income while taking care of the household. The objective of this study is to determine the Internet usage pattern among married women self-employed. This paper investigates this phenomenon by analyzing The National Labor Force data and reviewing the prior literature especially for women self-employed who utilizing the Internet as the enhancement of digital technologies in their working to boost their perform, while previous research focuses only on measuring the frequency of accessing Internet applications and ignoring their marital status. Results suggest that the characteristics of people who use the Internet to do their primary job are mostly come from urban areas, have graduated from high school, fairly young, and already married. Both married and single women self-employed tend to access the Internet in order to make it easier for them to communicate with consumers, to promote their products and to deal with consumers.