VOLUNTARIADO CORPORATIVO: EDUCAÇÃO FINANCEIRA

Abstract

The purpose of this article is to present the implementation, by an insurance company in Brazil, of a voluntary program to improve financial education, internationally awarded by UNESCO. This initiative includes a training, given by volunteers from the insurance company that aims to educate low-income youth in money management and increase their perception of the gains to personal life come from conscious financial decisions. Corporate volunteer programs and Financial Education are relevant in the context of the country. In addition, few studies describe successful mechanisms on how to implement such issues. This report was based on participant observation and semi-structured interviews with program organizers. As a result, it was observed, consistent with the literature that the participation of employees in volunteering contributes to raising the organizational climate of a company. Nevertheless, it became clear that one of the present problems in volunteering in companies is the lack of commitment and perseverance that can potentially damage the results of the social initiative. Finally, the study shows positive results in the perception of the students about the program and indicates business practices that enhance results in volunteer programs. The article, in the end, also includes recommendations for future investigations.