What Brings about the Success of MOOCs in the Perspective of Education Service?

Abstract

MOOCs passed through ‘inflated expectation stage of Garner’s hype cycle in 2012 and has gone ‘through of disillusionment’ stage. For jumping to the slope of enlightenment, MOOCs should be considered as education service focusing on service dominant logic and co-creation of value. This chapter aims to suggest a new perspective, education service science, to cope with the crisis of MOOCs. It focuses mainly on this suggestion: the principles of education service science could be applied in order for learners with MOOCs to take optimal learning experience. Themes of this paper are service science in education and MOOCs, education service innovation in MOOCs, education service system design for educational innovation in MOOCs, and quality management of MOOCs in the perspective of education service.