Impact of Social Media on Consumer Online Shopping

Abstract

Social media has changed the methods for communication and sharing data and interests. The quick development of online life and long range informal communication destinations, particularly, in creating nation like India is giving advertiser another road to contact clients. The study attempts to assess the impact of social media on purchasing decision of the consumer. The study finds that the social media is most widely used in information source for entertainment, networking, and information on new brands. Also, the social media reviews and opinions affect the purchase decision process. The purchasing choice additionally relies upon a specific site from which customer are agreeable in purchasing the item. The focus of this research work is to conduct a survey to understand the consumer online shopping behavior with respect to social media.