Sport Voluntarism: Indicators of Sport Volunteers’ Satisfaction and Motivation

Abstract

The study was examining characteristics of volunteer motivation and factors responsible for the volunteer satisfaction using Bang and Challadurai’s (2003) volunteer motivation scale and Kuhn and Guzley’s (2002) volunteer satisfaction index. The sample was selected by using random and snowball sampling methods. A Likertscale online survey was used and administered (n=185) to gain volunteer perception of their motivation and satisfaction associated with individual volunteer experience. The results of descriptive analysis indicate that interpersonal contact, career orientation, personal growth, community involvement and love of sport are the motivational factors encouraging volunteers to participate in sport volunteerism. Thus, multiple regression analysis reveals that Career orientation and personal growth best explained volunteer satisfaction with volunteer experience. In addition, volunteer satisfaction dimensions such as Group integration, Empowerment and Organisation Support are satisfied according to the perception of volunteers with volunteer experience. Thus, multiple regression analysis reveals that empowerment and organisation support are the most influencing factors towards volunteer satisfaction in their volunteer experience. Finally, concluded that most volunteers focus on satisfying their personal goals through participating in sport volunteerism. For further researchers can be recommended to do research using different methods such as mix methods, qualitative methods and could use different influencing factors to address the gap in literature of volunteer satisfaction and motivation.