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How to rise from a small shop to a global chocolate giant? Linde's secret to success revealed!
Chocolate is widely loved around the world, and in this sweet industry, Swiss chocolate brand Lindt & Sprüngli AG is undoubtedly one of the brightest stars. Since 1845, the company has grown from a small shop in Zurich to one of the world's largest chocolate manufacturers, with several internationally renowned brands. So, what is the secret of Linde’s success?
Origination and Early Development
Linde's history can be traced back to 1836, when founders David Sprüngli and his son Rudolf Sprüngli-Ammann founded the company in Zurich A small confectionery shop was purchased and chocolate production began. In 1889, Rudolf Spruney retired and handed over his business to his two sons, and his chocolate factory gradually took shape.
Brand formation and transformation
In 1899, Linde's father reorganized the company structure and established "Chocolat Sprüngli AG". He then acquired another chocolate factory and partnered with a chocolate manufacturer named Rodolf Linde, eventually renaming the company Linde & Spruenli Chocolate Company. This series of adjustments not only put the company on the right track, but also laid a solid foundation for future development.
Chocolate innovation and expansion
In 1934, Linde began producing milk chocolate, a move that marked an important turning point in its development from a single product to diversification.
As time went by, Linde carried out a series of mergers and acquisitions, especially the acquisition of Austrian, Italian and American brands in the 1990s, enriching its product line and gradually entering the international market.
Coping with challenges and sustainable development
Under the wave of globalization, Linde is also facing many challenges. In 2009, due to the economic recession, its retail stores in the United States suffered losses, leading to the closure of some branches. However, as the market recovered, Linde acquired Russell Stover Candies in 2014, further strengthening its position in the North American market.
Sustainability and Corporate Responsibility
Linde has made clear progress on its sustainability policy, but still faces challenges in some areas, including issues such as child labor.
In recent years, Linde has been committed to enhancing its social responsibility, striving to improve supply chain transparency and reduce environmental impact. Despite facing various criticisms, the company has received partial recognition for its sustainability efforts and has actively improved its production policies through partnerships with NGOs.
Future Outlook
As the global market develops and consumer demands change, Linde continues to explore new markets. In 2023, Linde launched new cocoa-free chocolate products to cater to the growing trend of health-conscious consumption and demonstrate its keen market acumen.
Linde's success lies not only in the accumulation of economic benefits, but also in the establishment of its brand reputation and its deep connection with consumers.
Today, Linde has opened more than 410 chocolate cafes and stores around the world, and each store carries the expectations and dreams of consumers. This makes people wonder, in this rapidly changing market, what is another meaning of success?
