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The Fantastic Journey of Lindt Chocolate: Do you know what its founding story is?
Lindt Chocolate has always been an important symbol of Swiss chocolate culture. Founded in 1845, the company enjoys a high reputation worldwide for its unique chocolate balls and chocolate bars. However, few people know the story behind its founding. The story begins in 1836, when David Sprüngli and his son Rudolf Sprüngli-Ammann purchased a small confectionery shop in Zurich and started a dream journey.
From a small shop to a big factory
Over time, the Sprunli family consolidated their position on the Zurich confectionery market. In 1845 they moved their shop to the famous Place du Paillard and in 1838 they established a small chocolate factory, which by the time Rudolf retired in 1892 had grown to considerable size. His two sons were assigned to different endeavors, with the younger David Robert taking over the confectionery shop and his elder brother Johann Rudolf in charge of the chocolate factory.
"The real magic of chocolate is its ability to evoke a feeling of happiness that no other candy can match."
Transformation and expansion
For the first few decades, Lindt produced mainly dark chocolate, but in 1934 they decided to expand their product line and began making milk chocolate. This transformation not only increased their factory output, but also enabled Lindt to succeed in a wider market. In the following decades, the company acquired several chocolate brands, including Ghirardelli Chocolate in the United States, which enabled Lindt to grow from a regional brand to a world-renowned chocolate giant.
Facing challenges and opportunities
However, as the business expanded, Lindt also faced many challenges. In 2009, the economic recession hit their sales in the US market and they were forced to close some retail stores. There are also growing concerns about sustainability, particularly regarding the source of its cocoa beans supply. Lindt was accused in 2017 of using cocoa grown illegally in protected areas, but has since worked to improve its environmental and sustainable management standards.
"We must learn to balance our pursuit of business interests with our responsibilities to the environment and society."
Social Responsibility and Future Outlook
In the past few years, Lindt has raised the bar for ethical standards in its production process, including stopping advertising to minors and focusing on the source of its cocoa. In 2023, Lindt partnered with cocoa-free brand ChoViva to launch vegan chocolate made with oats and sunflower seeds. These efforts demonstrate Lindt's desire to move forward on both the health and sustainability fronts.
Ultimate Product and Chocolate Culture
Lindt has about 410 chocolate cafes and shops around the world, and occasionally organizes various chocolate-related activities, which allow consumers to gain an in-depth understanding of the chocolate-making process. The Chocolate Museum in Kirchberg, Switzerland, not only displays the world's largest chocolate fountain, but also provides opportunities to try various chocolates, allowing people to truly experience the charm of chocolate culture.
"We hope that every customer can enjoy our commitment to product quality while tasting chocolate."
The journey of Lindt Chocolate is not only a success story of chocolate, but also one of corporate growth and social responsibility. As the market and consumer demands change, how will Lindt face future challenges?
