Aakash Taneja

Rationality-based beliefs affecting individual's attitude and intention to use privacy controls on Facebook: An empirical investigation

Online social networking sites like Facebook provides a fast and easy way to connect with friends and family. Users need to post and share their personal information in order to get the best possible experiences on Facebook. However, the spreading of private information can also lead to serious and harmful issues. Therefore, privacy becomes an important component in the use of Facebook and it is the users responsibility to protect his or her profile. This study draws upon the theory of planned behavior and the rational choice theory to investigate the rationality-based beliefs affecting individuals attitude and intention to use privacy controls on Facebook. The results show that individuals attitude toward using privacy controls is influenced by benefit of using privacy controls, cost of using privacy controls, and cost of not using privacy controls. Further, benefits of using privacy controls is shaped by beliefs regarding intrinsic benefit and resource safety; cost of not using privacy controls is shaped by beliefs regarding resource vulnerability, threat severity, privacy risk and privacy intrusion; and cost of using privacy controls is shaped by beliefs about intrinsic cost and work impediment. Theoretical and practical implications of the findings are discussed in the paper.

An Evaluation of Multiple Perceptions of Digital Rights Management

Digital Rights Management (DRM) solutions have generated much interest because of their influence on the expectations and responsibilities of customers and related organizations. It was created to restrict piracy and enhance digital media sales, however, it is found to be unable to fulfill its objectives. We find the protections by DRM lack an understanding of the end user and the evolving nature of copyright and fair use. The potential motives for pirating appear to increase as DRM becomes more intrusive causing a conflict in the objectives of DRM. Thus, adjustments must be made to the current DRM model in order for it to become beneficial for both the producer and the consumer. Our research identifies the needs, desires, and responsibilities of the various DRM stakeholders so that a successful use of DRM technologies can be modeled: a challenge faced by the media industry.